I have achieved joy, I feel positive feelings toward Tumblr, I want to engage, I want to stay, my eyeballs land on more ads, you make more money, everyone wins! 🎉
Seeing the collapsed thread, you go like this:
😮 ooh, that’s cool 😐 “16 cents”? yes, that’s literally what the pic shows, not sure why you felt the need to say that
There is no motivation for me to uncollapse the reblog chain—it looks like a boring conversation about the denominations of coins. And even if I do uncollapse it, you’ve ruined the joke by showing me the punchline before the setup. I am sad, Tumblr is boring, I go elsewhere to entertain myself, I see less ads, you make less money, everyone loses. 😥
Reblog chains are the best thing about Tumblr. They are your unique super power. They are the thing that makes people screenshot Tumblr and share it around. Why on earth would you kneecap them??
I don’t know exactly how you plan to implement this. Give people the option to keep them collapsed if there truly are people who are annoyed by how long they can get (you already have a version of this feature), but don’t collapse them for everyone or new users by default. Please. It will make Tumblr so much more boring.
